SIDNEY MYER MUSIC BOWL

Sidney Myer Music Bowl, with the assistance of Treecreds, has now completed Summer Season 1 of its Carbon Offset Ticket Program. The Season covered huge acts including The Black Keys, Weezer, Guns N Roses, Swedish House Mafia, Nick Cave and Blink 182.

 

Through exclusive ticket supplier, Ticketmaster, punters were given the opportunity to offset their attendance through the purchase of avoided deforestation carbon offsets. All monies collected through the offset program by Sidney Myer Music Bowl have gone directly to the purchase of carbon credits generated by the Redd Forest Group who are helping to protect threatened bushland in the central highlands of Tasmania.

We can now report that an overall 1.88% of ticket purchasers selected to take up the carbon offset option this last summer season. We are pleased to have kicked off the Program in 2012/2013 after detailed auditing work, yet feel there is significant room for this uptake to grow.

Sidney Myer Music Bowl want to encourage its customers to read about its offset program and seriously consider getting involved when next purchasing your tickets at The Bowl. Your involvement, to compliment the work we are doing on the ground, gets us closer to reaching our sustainability goals and improves our environmental credentials.

Watch this space for program updates.

 

BACKGROUND  The Sidney Myer Music Bowl, managed by Arts Centre Melbourne, is one of Australia’s iconic Melbourne entertainment venues hosting a diverse range of events throughout the year. Over the past two years, Treecreds has been working together with Arts Centre Melbourne assisting them to set their sustainability objectives and look at the emissions associated with the venue. Through a comprehensive energy efficiency assessment, as well as auditing of greenhouse gas emissions associated with two events, the Sidney Myer Music Bowl has come a long way in standing out as a venue that takes its environmental credentials seriously. The work carried out to date and the data gathered has this year led to the introduction of the Sidney Myer Music Bowl's carbon offset ticket program. The program will give event attendees the opportunity to have a say in whether they wish to play a role in assisting the Sidney Myer Music Bowl reach its goal of becoming a carbon neutral venue. Available through the Sidney Myer Music Bowl’s exclusive ticket supplier Ticketmaster, ticket purchasers will have the option to offset their attendance through the purchase of avoided deforestation carbon offsets. Arts Centre Melbourne has opted to support the Reddforest project based in Tasmania. This project is not only important in directly saving bushland but has multiple co-benefits including preserving habitat and biodiversity, in particular the endangered Tasmanian devil. The offsets generated from this project have received the highest international accreditation (VCS) and are eligible under the National Carbon Offset Standard (NCOS). The “per-punter” carbon offset figure has been calculated through detailed and careful analysis of the Sidney Myer Music Bowl’s real emissions figures. This includes emissions associated with waste, onsite energy consumption figures, as well as transport surveys of attendees at two events. Set at a starting price of $1.40 per ticket, the Bowl Arts Centre Melbourne is hoping to be in a position to decrease the cost over time as uptake increases. Treecreds are continuing to work with Arts Centre Melbourne to monitor and report on their environmental improvements over time and support them to implement more sustainable energy and water efficiency projects at the Sidney Myer Music Bowl.